Net Promoter Score (NPS)

Illustration of Net Promoter Score (NPS)

What is NPS?

Net Promoter Score (NPS) measures customer loyalty by asking how likely they are to recommend your business. Responses are scored from 0 to 10 and categorized into Promoters, Passives, and Detractors.

Use Cases

  • Track brand health
  • Identify loyal customers
  • Measure service performance

Sources: Wikipedia, Qualtrics

Scroll to Top