What is User Experience (UX)?
User Experience (UX) refers to the overall experience a person has when interacting with a website, software, or digital service. It includes usability, functionality, performance, accessibility, and emotional satisfaction.
Why UX Matters
UX design focuses on understanding user needs through research, wireframing, prototyping, and usability testing. A good UX reduces friction, increases retention, and boosts conversions.
UX is often confused with UI, but UX is broader and includes the whole journey.
Sources: Wikipedia, Nielsen Norman Group