Conversion Rate Optimization (CRO)

Illustration of Conversion Rate Optimization (CRO)

What is Conversion Rate Optimization (CRO)?

Conversion Rate Optimization (CRO) is the practice of increasing the percentage of website visitors who take a desired action, such as signing up or making a purchase.

Common CRO Techniques

  • A/B testing
  • User behavior analysis
  • Form optimization

Sources: Wikipedia, VWO

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